By applying Ding’s Corpus Callosum approach to each project – whether it’s a complete, from-the-ground-up product launch marketing campaign, to identity design, to producing a capabilities brochure and collateral, to a web site – at the basis is a predictable, reasoned rationale for the end product. While Corpus Callosum requires dedication from both client and Ding, the results speak for themselves.
Discovery
The more we can learn about your business, the industry, and why people gravitate toward your products and services, the more effective your campaign or project. Please be patient with our friendly interrogations and fact-finding. You’ll realize the benefits quickly.
Planning
Everything learned about your company, industry, and audiences is compiled in an orderly plan. While not cast in concrete, it’s important that you agree to the plan’s findings, strategies and tactics because this serves as our Marketing Holy Grail.
Braining
The above facts, figures and rationale are handed over to Ding’s “right side.” “What if…?” is the question of the moment as the firm’s conceptual and artistic folks focus their efforts on condensing a treasure of ideas onto paper. Ultimately, three or four of the most viable concepts will be presented to you.
"It's alive!" or Giving Birth
One concept from Braining typically meets all the necessary marketing criteria, including originality, messaging, potency and clarity. That concept is then fully fleshed out into whatever satisfies the campaign or project (TV, web site, direct mail, etc.). This is where the pedal hits the medal.
Going to Market
The campaign or project hits the streets in a coordinated and calculated public presentation for tangible impact.
Ding Communications is a full-service agency. As such, clients can benefit from all the elements that comprise Ding’s balanced, goal-oriented marketing focus:
“Extremely well managed and strategically spot-on. The site regularly draws the attention of audio talent and recording musicians, which has helped expand our talent pool and increase calls for the music room.”
Michael Eardley, CEO
Tanglewood Productions
A Few of Ding’s Current and Past Clients: