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We start by immersing ourselves in our clients' businesses. We learn everything we can about how they do it. Then we develop sound strategy, based on research and data to drive our solutions. AdvertisingIt's our bread and butter, and the core of what we do. We believe advertising and marketing is as critical to a company's success as sound accounting and professional legal representation. The old adage - companies that don't advertise lose market share - has been proved over and over.Advertising - GOOD ADVERTISING - is the result of listening to the needs of clients and then formulating solutions that compel purchase decisions. Sounds simple enough. The trick is coming up with messaging that is compelling enough to elicit a positive response. It's one of our strengths, but don't take our word for it. Take a look at our portfolio. A picture is worth a thousand words. DesignEven the best creative falls flat without good execution. Design is more than picking the right photo or typeface. When we "design" an ad - be it print, TV, radio or Web - we consider the entire process part of design. Strategy, writing, graphics, media placement are all ingredients of the design. Websters perhaps defines it best: Design - A reasoned purpose; an intent.EventsNot usually a core competency of most agencies, events is another Ding strength. With more than a decade of producing small to large events, Ding's experience is unmatched in the agency world. Ding has produced events ranging from music festivals to marquee entertainer appearances to sporting events. And with full service advertising capabilities under our roof, we can get the word out to make any event truly eventful.New MediaWe're in the communication business, and we have to be able to communicate through a variety of media. That includes Web and other electronic forms. Web sites. E-mail marketing. Interactive CD's. Collectively, Ding has been delivering effective electronic solutions since the 9.6 baud modem. |
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