July 15, 2008 – Since the Economic Development Authority of Western Nevada identified six key industries poised for growth in Greater Reno-Tahoe, Ding Communications has strategically targeted the life sciences and medical services industry as a new client growth area for their firm’s creative advertising, design and new media talents.

Shelli Fine, operations manager and partner at Ding, commented that “Medical services flourish in the business climate that Reno-Tahoe offers, while providing much-needed and welcome solutions to our communities.  We’re delighted to become a part of the marketing team for both Great Basin Imaging in Carson City and Dayton, and for Urology Nevada in Reno.” 

“One of the main reasons we chose Ding to help us with our marketing communications is their obvious creative commitment,” said Debby Platt, operations director for Great Basin Imaging.  “That creative experience and their enthusiasm are helping us bring new healthcare solution messages to our clients and communities.” 

Tim Garcia-Jay, CEO for Urology Nevada, added, “For us, it wasn’t just creative expertise we wanted, which Ding has.  We also needed an agency that provides the full complement of marketing and public relations services.”    

About Great Basin Imaging & Urology Nevada
Great Basin Imaging (GBI) offers Northern Nevada’s premier medical imaging outpatient facilities, with the best imaging equipment available in Reno, Carson City and Dayton, plus an interventional radiology clinic and The Women’s Center.  GBI’s services include PET/CT, MRI (both open and closed), X-ray, ultrasound, DEXA, mammography, stereotactic and MRI breast biopsy and nuclear medicine services. 

Urology Nevada specializes in all aspects of adult and pediatric urology.  They have been serving the Reno and surrounding areas since 1968, and have both a South and a North Reno Care Center.  Urology Nevada will open a third Center in South Meadows later this fall, which will include radiation therapy.

###