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Ding News Media Contact: Greg Fine Greg@DingThinking.com (775) 786-3464 Signature Landscapes and Reno Lawn & Landscape Select Ding Communications for Full-Service Marketing ProgramsMarch 18, 2008 – Ding Communications of Reno is the new agency of record for ‘soup to nuts’ marketing and communications support for Signature Landscape and Reno Lawn & Landscape, two award-winning commercial and residential landscape firms. Reno Lawn & Landscape is a branch of the ‘Signature tree,’ and both companies are jointly owned by Lebo and Merrill Newman, Rick Clark, and Justin Trimble, all of Reno. “Ding is guiding our marketing and media planning,” says Newman, one of the companies’ principals. “We chose Ding for their original approach to marketing. Their ideas complement our companies’ slightly offbeat style and personality.” “There’s a tangible chemistry between our organizations,” said Greg Fine, creative director and a principal of Ding Communications. “We do our best work when the working relationship extends beyond merely exchanging dollars for services. The integrated campaigns we’re rolling out focus on establishing brand consistency, while emphasizing both companies’ inherent strengths, and the admirable personal relationships they have with their customers,” added Fine. Signature Landscapes and Reno Lawn are distinct in the market in that they offer year-round, full-service, outdoor property management that includes landscaping and maintenance, holiday décor, and snow removal.
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