Bidart & Ross Investment Consulting Selects Ding Communications For Integrated Marketing

October 2, 2007 — Bidart & Ross, Inc., a leading independent financial consulting firm headquartered in Reno, has selected Ding Communications as their marketing communications agency of record, in part to help Bidart & Ross grow their qualified retirement plan consulting division. This month, Bidart & Ross launches a new direct marketing campaign targeted to chief financial officers and human resource executives addressing defined contribution plans, such as 401(k) and profit-sharing plans.

With over 40 years of combined investment industry experience, the principals of Bidart & Ross service primarily west coast corporations with 500 to 2,000 or more employees, advising on corporate and Taft Hartley retirement plans, foundations and endowments, and corporate reserves.

Mike Fleiner, a partner at Bidart & Ross, said “Greg Fine and his colleagues at Ding had the ability to dive in and understand our business from the get-go. They’ve created a spot-on strategic message that helps us educate our target audiences on investment and benefits issues they often find complex or confusing.”

Ding principal Greg Fine added “This is a new direct mail outreach program for Bidart & Ross. It will increase awareness with consulting prospects and turn potential cold calls into warm calls…which is always a better selling environment.”