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Ding News Media Contact: Greg Fine Greg@DingThinking.com (775) 786-3464 Ding Produces Sticky TV Spot for Paramount Auto BodyNew 30 Second Spot Reminds Viewers to Remember Paramount Auto BodyAugust 10, 2006 - Ding Communications recently wrapped up production on a new TV spot for client Paramount Auto Body that is meant to "stick" in viewers' minds.Ding humorously simulated a day of driving for the typical driver who's attention is everywhere but the road. "The inspiration for the spot came from the realization that when people get in their cars, their mind goes on autopilot. People are thinking about work, the kids, picking up the dry cleaning. Those distractions frequently lead to an accident," said Greg Fine, creative director for the Reno-based marketing firm. Shot from behind the driver and with an ample supply of 3M Sticky Notes, the spot opens with a driver maneuvering the streets of Reno and Sparks. Stickies begin popping up on the windshield with "notes to self" messages. The notes are metaphors of what's going through a driver's mind, like "Get Milk," and "Pick Up Dry Cleaning." The windshield is soon covered with notes when - BAM! - the wreck occurs. The spot then informs viewers that if they're in an accident, Paramount Auto Body is all they need to remember. "We want people to know that because of Paramount's 30-plus years of experience, taking their car there for repair is a 'no-brainer'," Fine added. The spot, shot and edited at Blanton Productions, began airing on Reno stations in August. Click here to view the spot (requires Quicktime). ### |
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