 |
 |
    |
|||
 |
|||||
 |
     |
 |
Ding News Media Contact: Greg Fine Greg@DingThinking.com (775) 786-3464 Pizza Plus Turns Up The Heat With The Help Of Ding CommunicationsNovember 19, 2007 —In the very competitive ‘casual dining’ business, Pizza Plus, Inc. has selected Ding Communications to help them keep customers happy and win a larger slice of the pizza market-share pie. Ding is providing research services, marketing strategy, creative messaging and media placement services, including new media. “We have three local target markets,” said Dan Blake, CEO and owner of four Pizza Plus locations in Reno and Sparks. “They include the college market, Hispanic consumers, and the busy family market. Ding is helping us create a more focused approach that emphasizes our strengths and what differentiates us from other pizza and fast food outlets…the Plus in Pizza Plus.” "The 'Plus' is more food and value," said Creative Director Greg Fine, "in the form of very popular menu add-ons, like wings, steak fries and their signature Ranch dressing. The new radio and tv ads reposition Pizza Plus and emphasize the options that keep their customers coming back." "We prefer to work very closely with our idea people," Blake continued, 'and not go through layers of personnel. Turns out this is a good match with Ding’s philosophy of doing business." ### New Pizza Plus TV spots tantalize,
|
|
|
|
|||||
 |
 |
||||
|
|||||